PROJECT INTRODUCTION
Tap That AZ Podcast is a media outlet covering the craft beer brewing scene in Arizona. The podcast wanted to bring someone on that would help capture the visuals aspects of the stories they were sharing. They also recently invested in a line up merchandise which they wanted to sell on their online store. To do so they needed quality product photography of those items. Mixed Mercury stepped in to provide professional photography, as well as video production services, giving the podcast all of the help they needed to expand their content and business. Tap That AZ was clear with any suggestions they had, and Mixed Mercury worked hard to incorporate those details. We were proud to be the local photographer and video production team selected by the podcast.
VIDEO
Currently, Mixed Mercury is working with Tap That AZ to create an introduction video for the podcast. The focus of the video will be to show people the variety of stories being told on the show. Tap That AZ has a truly distinct style of coverage which we will highlight with our video production. The location will be recognizable to those familiar with the Arizona craft beer scene because that is how you feel when you listen to the podcast. For those who live in Arizona the show will often delve into relatable stories or discuss places and events you may have visited. We want the Tap That AZ Podcast Introduction Video to be short on words and use visuals to show what the podcast really does. You may see some prominent faces from the Arizona Craft Beer industry relaxing and sharing a beer with a friend. That’s because the Tap That AZ Podcast is just that.
PROFESSIONAL PHOTOGRAPHY
Tap That AZ Podcast used a variety of Mixed Mercury Photography Services including our Product and Event Photography offerings. For the product photos of the podcast merchandise, we decided to have the items modeled in a natural way to increase customer conversion on the store. The photos of the models were done in a location specifically meant to evoke the look of Arizona. Mixed Mercury went with Papago Park for out shoot location to get the Arizona feel in our photos. As well as the live modeled photos of the Tap That AZ merchandise Mixed Mercury shot a variety white background product photos. Having several photos of the merchandise gave fans of the podcast more to look at and more to want.